The pandemic will be written about in history books and has meant that humanity has had to adapt to many new things. Working remotely from home, restricted access to shopping and dining, socialising and just living in general! It’s been a steep learning curve but on the upside, we’ve seen something marvelous happen to the planet during the lockdown period.
Air pollution levels are significantly down, environmental noise levels have been reduced, and beach waters are crystal clear. Beyond the general observations though, there’s been an obvious change in how humans are connecting to nature. As we’ve been pulled away from our normal routines, due to furlough, unemployment and national/local lockdowns, humans seemed to have turned to nature to find some solace in these often overwhelming and anxiety-inducing times.
Benefits of Gardening for Mental Health
Getting out in nature and taking walks outdoors has been a popular way to maintain sanity during the lockdown period. As parts of the country, go into local lockdown or if a second wave begins – this trend will continue.
Gardening saw a huge surge in popularity, with Facebook and Instagram feeds filled with snapshots of backyard vegetable gardens. Food shortages at the start of the Covid lockdown worried many and encouraged them to grow their own food and become more self-sufficient.
Growing one’s own food has always conveyed feelings of pride and self-sufficiency in times of hardship (think back to the “Victory Gardens” of WWII). It’s also a great way to teach children where food comes from and how to grow their own. As schools closed, parents have taken up gardening as a way to engage their children in practical science lessons that are fun, engaging and nurturing.
Gardening is also a great activity to get your body moving and keep your brain active. Some doctors are recommending gardening and getting involved in tending community allotments, to help in the national fight against obesity.
Connecting with nature, and gardening in particular, has a myriad of mental health benefits including lessened depression, improved creativity, and more. As more people engage with planting and begin to experience its benefits, we only plan to see the trend become increasingly popular.
Using Gardening Promotional Products to Promote Brands
As a supplier of eco-friendly, sustainable gardening promotional products, we dedicate ourselves to creating easy-to-grow seed & plant-based products that are packaged in a number of creative ways. All products can be custom printed with a company logo and branding, with the option of vegetable, fruit, herb, or flower seeds, that work with the brand messaging.
Seedsticks are our hero product and couldn’t be easier to use. Just place the seeded matchstick in soil and wait for them to germinate and grow. We can also supply Baby Tree Kits, Seed Balls and printed Seed Packets.
BROWSE OUR FULL RANGE OF GARDENING PROMOTIONAL PRODUCTS
In addition to normalising the art of the video call, the pandemic has unlocked a lot of creativity surrounding sending things via direct mail or “snail mail.” We’ve had great success selling seeded & gardening promotional products that could easily fit through a letterbox.
We even sent out hundreds of Seedsticks™ for free to raise spirits and encourage planting during lockdown.
Read: How Brands can use Plantable Direct Mail Products to Reach Consumers at Home
Jamie Gray, Sales & Operations Director at Sow Easy comments that “we can only assume moving forward, brands will continue to embrace this newfound (or perhaps rekindled) love of gardening amongst their customer base. We sure hope that they do, not only for our business, but for the well-being of the world to come”.
Samples and FREE Design Visualisation Service
We offer products samples and a free design visualisation service so that agency clients & wholesale customers can see how the products look with their companies branding and logo before they order. Visit our Contact Us page to request a quote, sample or ask us a question.