Sow Easy® have been growing in the gardening and seed-based promotions market since 1988.

We manufacture a range of innovative sustainable promotional products including promotional plants, branded seeds, Seedsticks, printed seed packets and more. Our eco-friendly corporate gifts & giveaways reduce the ecological footprint of any business!

Seedsticks® are our most well-known branded seed product – born from the 1940’s matchbook idea, each matchstick in the custom-printed matchbook book contains a seed. Just pop in soil to grow a matchstick garden!

We provide fast and effective solutions for all of our clients, supplying many varieties of flower, fruit and vegetable and tree seeds. All of our products are custom-printed to order with full company logo and client branding.

Our cost effective, eco-friendly promotional plants, pots and seed packets can all be branded for your customers. Choose from Seedsticks®, custom-printed seed packets, branded plant pots, gardening promotional items and more!

We always try and come back to you with quotes and samples within 48 hours of the initial enquiry.

Production turnaround time is usually 2-3 weeks. Our Express Service delivery option from 2-3 days is also available on our Essentials Range for those time products are needed in a hurry. We prefer to work closely with our trade clients, including marketing/branding agencies, wholesalers, distributors and brands. 

Unlike many suppliers, we manufacture and assemble most of our own products here in the UK, on unique machinery designed and developed in-house.



Hands and Plant

Sow Easy® have been a member of the BPMA for over 25 years.

As Licensed Seed Handlers accredited by FERA we conform to strict regulations regarding seed purity and germination rates.

We aim for all our materials to be eco-friendly. To make our printing carbon neutral, we support the Forest Stewardship Council (FSC) and the PEFC. Our printers are certified to ISO14001. We adhere to guidelines on environmental issues such as air pollution, water, waste management and efficient use of resources.

Our Seedsticks® are made from FSC approved card. This means that all virgin material used is replaced by fast growing trees in managed forests. The cover is made from recycled paper. If a client specifically asks for a product made from 100% recycled materials – we can provide this but it may attract additional cost, which we will discuss with you.

We have supplied many brands known for their eco friendly credentials including The Rainforest Foundation, John Lewis, the BBC and Innocent.

Our website is carbon offset meaning that you are not costing the earth while you look for your next seed based promotional item.  


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We have worked with Sow Easy for a long time now and our clients love the Seedsticks® that Sow Easy® provide, a great product at a great price. They are also always willing to help out with quick turnaround that we really appreciate.

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We have partnered with the rather lovely people at Sow Easy® for all of our ‘growing’ requirements over the years!
We have always found them to be efficient and helpful. Highly recommended.

Working with Sow Easy® is always a pleasure.
Their extensive range of products and excellent customer service ensures that I can always meet a client’s promotional requirements and budget.

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All our materials are eco-friendly and that is important to us. The very act of growing a plant is adding to the planet’s oxygen supplies, so we make sure that our packaging and processes support that too. All our printing uses soy and vegetable ink. To make our printing carbon neutral, we support the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC). Our printers are certified to ISO14001 environmental management standards. This requires that we consider environmental issues such as air pollution, water, waste management, climate change mitigation and efficient use of resources.

Most of our seeds have a shelf life of two years, but you do need to keep them in cool, dry conditions away from direct sunlight.

We can supply a wide range of seeds including herbs, flowers, vegetables, fruits and trees. The only restrictions are size, and occasionally cost and availability. Some of our customers’ favourites are: basil, mint, thyme, forget-me-nots, poppies, wildflowers, tomatoes, chillies, alpine strawberries and mixed herbs. If there is something else you fancy, let us know and we should be able to supply it (as long as it is legal!). If you can’t decide – just ask. We can make recommendations based on the season, germination times and the type of product you’re planning.

If you know you’re taking our products abroad, the best thing might be for us to despatch them straight there for you. If the seeds are going outside the EU, they need a “phytosanitary” certificate. This means they have been inspected and conform to the plant health regulations of the importing country. This will involve additional charges and we can advise when quoting. If you plan to take them yourself, let us know and we can discuss that with you. Sending to the EU is easy.

We regularly make Seedsticks® packets in bespoke shapes. These have included telephones, houses, buses and bookmarks. Talk to us and we will do our best to bring your ideas to life.

We can help with artwork either by sending you a template for your designer, or we can supply full artworking services at additional cost if required.

Production times will vary depending on what you are ordering, and the quantity. On average, an order takes 3-4 weeks once we have all your artwork. We’ll give you a more accurate estimate when you place your order – and if you need something faster, do ask and we will do what we can.

Our Express Service delivery option is also available on our Essentials Range for those time products are needed in a hurry. 

When your artwork is ready, we will provide you with a sign-off sheet for approval. This will include your finalised artwork and other details of your order. Once we have your approval, we can get your products made.

Minimum order quantities vary slightly by product. For Seedsticks, Seeded Paper and the majority of Seed Packets, we start at 100. Ask us for other products. 

The best thing is to get in touch to request a quote. We will get back to you quickly and think you will be surprised at how cost effective our eco-friendly products can be compared to many other promotional items. There is a £35 set up fee for all orders and quotes do not include delivery and VAT. Once we know where we are shipping the product, we can quote for that part too.

Yes, we can provide some free samples to help you make up your mind. Get in touch with us and we can arrange that for you.

For all new clients, we will request proforma terms. Otherwise 50% in advance and the balance payable within 30 days.


  • 1976

    ‘Seed-sticks’ developed from a merger of Wilkinson Sword and Bryant & May from the dying match business

  • 1978

    Prototype machines moved from the notorious Bow Match factory to Steel Road, Acton

  • 1980

    The product renamed ’Seedsticks®’ and a patent granted to protect the tab design that holds the seed in place

  • 1981

    Steve Gray appointed project leader after several hundreds of thousands of pounds spent on development without a route to market or machinery to manufacture

  • 1988

    The Seedsticks® division sold to Steve Gray who saw the potential for growth, launching Sow Easy Ltd

  • 1989

    Moved into retail with Early Learning Centre (ELC), now owned by Mothercare and built distribution channels throughout Europe

  • 1994

    Joined the British Promotional Merchandise Association (BPMA) and Horticultural Trades Association (HTA)

  • 1995

    Launched range with Tobar

  • 1997 launched

  • 2002

    A sister company in Melbourne, Australia was set up to supply the southern hemisphere markets

  • 2006

    Supplied the Red Cross with branded seed packets, passing 10 million units 10 years later

  • 2007

    1st chilli Seedsticks® provided to Wahaca as part of their brand campaign

  • 2016

    Became a founding member of the Briman Group – supporting British manufacturers
    Seedsticks® was presented to HRH The Prince of Wales

  • 2017

    Celebrated 10 years with Wahaca and over 8m Seedsticks®
    Refreshed brand and new website relaunches