Free “stuff” is almost always appealing to consumers. That’s why large and small businesses alike frequently give away branded promotional products like notepads, pens, pencils, keychains and more.
But, it may be worthwhile to take another look at the value of these promotional goods. How many of these items get thrown in the rubbish bin? Or, how many are immediately stowed away in the dark depths of a drawer, only to resurrect during a bout of spring cleaning?
Unfortunately, if these branded giveaways are not being used or seen on a regular basis, they lose virtually all value for your brand. Your business is not staying at the top of customers minds and your marketing campaigns are just adding to waste and the single-use plastic crisis.
The Benefits of Eco-Friendly Promotional Products & Sustainable Marketing Campaigns
Eco-friendly promotional products are beneficial for both brands and the environment. They also help customers to perceive companies as sustainable with an eco-conscious brand image. Not a bad reputation to have!
Read on to learn three of the main benefits that can be enjoyed when brands invest in high-quality, sustainable promotional products and giveaways.
1. Offer Customers an Experience
Choose a giveaway that offers customers an experience, as it makes your brand more memorable. Promotional plants and branded seeds fit the bill perfectly. They offer more longevity than everyday items like branded pens or mugs.
And when products like Seedsticks, Printed Seed Packets and the Seed Paper range are planted, a care-taking process is sparked. Customers will nurture their seedlings as they grow and in turn, develop a more emotionally-invested relationship with your brand.
Consistent interaction with a plant is necessary, meaning they’ll see your brand name every time they tend to their plant. Meaning brands will be regularly recalled when a customer looks at or interacts with their greenery.
2. Stronger Brand Messaging
Just like plantable and eco-conscious promotional products allow for a stronger experience with a brand, the tie-in between the type of seed used and the brand can make for an even stronger communication piece. Between flower, herb, vegetable and tree seed varieties remind your customers that to tell brands there is a seed tie-in for just about any brand.
For example, a spa may use Eucalyptus tree seeds in their product to simulate relaxation, while a veterans group may use poppy flower seeds to represent the bloodshed in battle.
3. Support Sustainable Business and Habits
In addition to supplying a variety of customisable eco-friendly, plantable promotional products, Sow Easy practices carbon-neutral printing. Our carbon neutral printing is certified to ISO14001 environmental standard. It is also certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC).
Unfortunately, the creation of carbon emissions during printing is unavoidable. To solve this, our printers support two projects that help avoid the creation of CO2 and actively remove CO2 from the atmosphere. Moreover, our factory is powered by solar panels. This means that we use a true renewable energy source (the sun) instead of excess fossil fuels to push us forward.
Treating the Earth and environment well is vital, and this should extend to your marketing campaigns. Don’t pollute the world with more single-use plastic and promotional products that end up straight in the bin. Consumers are increasingly aware of environmental issues and it’s doubtful that this trend will go away any time soon. Brands gain goodwill if customers can see they care about the environment and reduce the amount of waste generated by their business.
Promotional product distributors and resellers can help brands by stocking the sustainable products they need. As inventors of Seedsticks, here at Sow Easy we have a wide range of eco-friendly promotional products, specialising in branded plants and seeds.
Download Eco-Friendly Promotional Catalogue
Sow Easy was established in 1988 and we are specialist suppliers of promotional seeds and plants. We love to work closely with our clients and have over 30 years of experience working directly with promotional product distributors, retail wholesalers and brand marketing agencies.
Visit the catalogue page to learn more about why you should work with us, and how to request free samples and get a quote.