Why We Are the Market Leader in Sustainable Seed Promotions
For almost 40 years, we have led the way in branded seeds and plantable promotional products.
As a second-generation family business, Sow Easy has grown from a simple idea into the UK’s most trusted specialist supplier in our category.
Unlike generalist merchandise companies, we are entirely focused on seed and plantable products, and that specialist approach is a major reason we are recognised as the market leader.
Almost 40 Years of Expertise as a Second-Generation Business
We’ve been creating seed-based promotional products for almost four decades.
That experience gives us a unique understanding of the promotional merchandise industry, the needs of distributors, and the expectations of end clients.
Because we’ve spent almost 40 years living and breathing this niche, we offer:
- Proven, reliable, high-quality products
- Expert advice on seeds, seasonality, and campaign timing
- A deep understanding of compliance, sustainability, and product safety
- When you work with us, you are working with a team that has grown up in this industry. literally.
We Are Specialists, Not Generalists
Working with Sow Easy is like choosing a butcher instead of a supermarket. You go to a specialist because you want better quality, deeper knowledge, and real care.
Many generalists have no regard for sustainability and will often provide product ranges with a far higher carbon footprint.
Our entire business revolves around seeds and plantable promotions. We do not treat seeds as a bolt-on product line, we innovate, manufacture, and refine them every day. This specialist focus means:
- Better product design, tailored specifically for mailing campaigns, events, giveaways and retail
- Superior eco-friendly options, using materials chosen for sustainability and compliance
- Genuine category ability, helping you choose the right product and seed type for maximum impact
Sow Easy is fully licensed to undertake seed marketing operations across England, Scotland, Wales and Northern Ireland, ensuring complete compliance with UK and EU seed regulations. Through Grayson Group (Licence Number 1235), all seeds marketed by Sow Easy meet strict standards for quality, purity and correct labelling, as certified by the relevant authorities. This licence provides customers and partners with confidence that Sow Easy’s seed products are responsibly sourced, legally authorised, and suitable for commercial distribution as well as promotional use.
Choosing a specialist makes your campaign more successful — and your client happier.
Seedsticks® — Our Original, Trademarked Innovation
We are the inventors and registered trademark owners of Seedsticks®, the original matchbook-style seed product. Seedsticks® have become one of the most recognisable plantable promotional items in the world.
What makes Seedsticks® so important to our leadership position?
- They are registered trademarked, meaning you can only get authentic Seedsticks® from us
- They are Made in Britain, supporting local manufacturing and reducing carbon impact
- They are printed using environmentally responsible inks on recycled board
- They are highly customisable, with countless shapes, pack formats, and seed varieties
- Made from responsibly sourced paper
Seedsticks® remain our flagship product and one of the strongest reasons distributors choose us as their preferred seed supplier.
Independently Verified Sustainability and Ethical Practices
We do not just talk about sustainability, we prove it. Our certifications and audit results prove our long-standing commitment to ethical and responsible production.
Sedex Member & SMETA 4-Pillar Audited
As a Sedex member, we work within one of the world’s leading platforms for ethical supply chain management. Our SMETA 4-Pillar audit covers labour, health and safety, environmental standards, and business ethics, giving our clients confidence that responsible sourcing sits at the heart of our business.
EcoVadis Certified
We hold an EcoVadis Bronze rating, placing us among the top performers globally for sustainability management. This independent assessment recognises our standards across environment, labour, ethics, and procurement.
We Are a Living Wage Employer
We have always believed in fair pay. As a Living Wage employer, we guarantee that our team members earn a wage that reflects the actual cost of living.
Proudly Made in Britain & Trusted in the Industry
As a Made in Britain certified manufacturer, we produce our core ranges right here in the UK. This strengthens traceability, quality control, and sustainability, and allows us to support British industry.
We are also proud to be long-standing members of the British Promotional Merchandise Association (BPMA), with around 30 years of continuous membership. This proves our commitment to professionalism, industry standards, and best practice.
Over the years, our products have received significant recognition across the industry, including awards for innovation and sustainability.
Why Our Leadership Matters to Your Business
Partnering with Sow Easy gives you:
A low-risk, high-trust supplier – Our audits, certifications and ethical credentials support your commitments and help meet particular requirements.
Genuinely sustainable promotional products – We prioritise recycled materials, responsible inks and plantable formats that create zero waste.
A stronger promotional impact – Our products are designed to be memorable, interactive, and long-lasting, delivering higher engagement than conventional merchandise.
Specialist advice and support – We help you choose the right product, seeds, format, and timing to achieve maximum results.
Work With the Market Leader
If you are looking for a supplier with genuine ability, ethical foundations and world-leading plantable products, you are in the right place.
Our specialist knowledge, trademarked innovations and decades of experience are what set us apart, and what make Sow Easy the market leader in our category.