Why Seedsticks® Lead the Market
The Original, Trademarked Matchbook Garden, Only from Sow Easy.
Seedsticks® aren’t just one of our most popular products; they’re the product that transformed plantable promotions.
As the inventors and trademark owners of Seedsticks®, we created the original matchbook-style seed format that has become one of the most recognisable, memorable and effective eco-friendly promotional items in the industry.
Today, Seedsticks® continue to lead the market with their unique design, powerful branding potential and unbeatable sustainability credentials. Here’s why distributors and brands choose Seedsticks® time and time again.
We Invented Them — And Only We Make the Real Thing
The original and the best.
Seedsticks® are exclusive to Sow Easy. Because we invented them — and we own the registered trademark — you won’t find authentic Seedsticks® anywhere else.
This gives you a huge competitive advantage:
- You’re offering your clients the original, premium version
- You avoid low-quality imitators
- You benefit from our ongoing innovation and product development
- You can pitch something truly unique, not a commodity item
When you sell Seedsticks®, you’re selling a product with heritage, credibility and proven success.
A Simple, Clever, Instantly Recognisable Format
Tear it. Plant it. Grow it.
Part of what makes Seedsticks® so powerful is their simplicity. Each matchstick contains a carefully embedded seed mix, sealed inside easy-to-plant biodegradable paper. The matchbook format is familiar, tactile and impossible to resist.
Clients love Seedsticks® because:
- They are fun, interactive and memorable
- People instinctively understand how to use them
- They spark curiosity and conversation
- The experience of planting creates a positive emotional connection to the brand
- It’s the kind of promotional item people keep, use and remember.
Incredible Branding Potential
Print on every surface — inside and out.
Seedsticks® offer one of the most flexible print areas of any plantable product in our industry. With full-colour print on the outer cover, inner panels and even custom-shaped inserts, Seedsticks® become a storytelling tool, not just a giveaway.
Your clients can use Seedsticks® to promote:
- Campaign themes
- Sustainability messages
- Product launches
- Seasonal promotions
- Mailers and door drops
- Event giveaways
- Education and community initiatives
Because the product is both compact and highly customisable, it works brilliantly in almost any industry and for any audience.
Made in Britain
Quality, consistency and fast turnaround times.
All genuine Seedsticks® are Made in Britain in our own production facility. This gives us total control over quality, materials and lead times, and gives you complete confidence when pitching to clients.
Being UK-made means:
- Lower carbon footprint
- Consistent production quality
- Reliable delivery times
- Better sustainability credentials
- Full compliance with UK regulations
It’s everything you want when your reputation depends on the products you recommend.
Sustainable by Design
Plantable, low-waste and created with the environment in mind
Seedsticks® are designed to reinforce sustainability messages in a way that feels authentic and action-driven.
We use:
- Biodegradable materials
- Recycled or responsibly sourced board
- Low-toxicity vegetable-based inks (where possible)
- Seeds selected for quality and germination rates
Plantable products are powerful because they create a living reminder of the brand — long after the campaign has ended.
Endless Customisation Options
From size to shape to seed type — the creative potential is huge.
Seedsticks® are incredibly versatile. Your clients can choose from:
- Standard Seedstick shapes
- Custom-shaped pack
- Full-colour digital print
- A wide variety of seed options
- Seasonal or themed layouts
- Add-ons like belly bands, inserts or packaging upgrades
This flexibility makes Seedsticks® suitable for quick, simple giveaways as well as fully bespoke branded campaigns.
Perfect for Direct Mail
Lightweight, durable and letterbox friendly
Seedsticks® have always been a favourite for direct mail because they are:
- Lightweight
- Cost-effective to post
- Strong enough to survive letterbox drops
- Flat and easy to insert into packs
- Engaging enough to avoid being thrown away
In an era of digital fatigue, something tactile, small and interactive stands out more than ever.
Proven to Work Across Every Sector
Universally appealing and endlessly relevant.
Seedsticks® have been used by thousands of brands across industries including:
- Retail
- Education
- Charity & fundraising
- Hospitality
- Housing associations
- Government & councils
- Health & wellbeing
- Corporate sustainability campaigns
The universal appeal of growing something from seed makes Seedsticks® suitable for almost any audience.
Seedsticks® Lead the Market — And That’s Why Distributors Love Them
As the original inventors and trademark owners, we’ve spent decades refining Seedsticks® and developing new formats. They remain our flagship product because they deliver what every promotional campaign needs:
- Memorability
- Interaction
- Longevity
- Sustainability
- Creative freedom
- Great value
When you pitch Seedsticks®, you’re offering your clients a unique product with unmatched impact, and the backing of the specialist who created them.